International Vision Expo East Celebrates 20 Years of Vision Community in New York this Spring

February 28, 2006 Posted by International Vision Expo East


International Vision Expo show organizers today announce the highlights of the upcoming International Vision Expo East scheduled for March 30—April 2 at the Jacob K. Javits Convention Center in New York. This year marks the 20th anniversary of the show, which has grown to more than 550 exhibiting companies in over 240,000 square feet, presenting the latest in products and services to the thousands of eyecare professionals who consider this the preeminent event for the newest technologies and the most current education in eyecare and eyewear.
In honor of this momentous occasion, the entire ophthalmic community has the chance to win valuable prizes when they register to attend the event. Hundreds of prizes, ranging from free CE, a free hotel nights during the event, dinners for two at leading New York restaurants, car service to and from the show, pairs of tickets for popular Broadway shows, cash to spend in the Exhibit Hall, iPod Nanos, and round trip airline tickets to the event, will be given away. Winners may redeem their prize at International Vision Expo East between March 31 and April 2. Registrants’ badge numbers are also automatically entered for a chance to win cash prizes that will be given away each day at International Vision Expo from Friday through Sunday, including two $5,000 Shopping Spree winners and one $10,000 Shopping Spree winner.
Many exhibitors will offer specials, discounts and promotions as part of the 20th anniversary of Vision Expo East. The entire celebration kicks off with a Grand Opening Ceremony at 9:00 a.m. on Friday, March 31 in the Crystal Palace of the Javits Convention Center, including a champagne toast, remarks, a ribbon cutting and special recognition of the Original 1986 Exhibitors and Conference Contributors.
“The celebration of our 20th year serving the entire ophthalmic community means this is a particularly important and exciting year for the event,” says Eileen Baird, International Vision Expo Vice President and Show Manager. “We are so pleased to play a vital role in helping to build the vision community, and especially proud that International Vision Expo continues to be the one place where every member of that community is welcome and can find the very best in eyecare and eyewear options and continuing education,” notes Ms. Baird. “Our goal for the next 20 years continues to be support for every segment of the vision community with an event that welcomes and serves the needs of each type of practice and every professional who continues to strive for excellence in their patient care, their careers, and their businesses.”
For over twenty years VCA, along with Reed Exhibitions, has strived to build an event that encompasses the best the industry has to offer, said Deborah Malakoff, Vice President, Vision Council of America. “VCA is proud to look back on how much International Vision Expo has done for the entire vision community, and is excited about the progress we are going to make together over the next 20 years.”
The Place To See Products
Five dedicated pavilions will help attendees maximize their time by focusing on their specific areas of interest quickly and easily. New this year is the First Time Exhibitor Pavilion (Aisles 4000-4001) featuring exhibitors brand new to International Vision Expo East. Following its successful debut in 2005, the Medical & Scientific Pavilion (Aisles MS1000-MS1400) will again feature exhibitors in the contact lens, low vision and pharmaceutical product categories in one convenient and prominent location on the show floor. The Equipment and Technology Pavilion (Aisles 2300-4200) will include the full line of lens processing and finishing equipments, as well as dispensing equipment and software products for practices. The Galleria (Level 4) and the extension of the Galleria on the show floor, the Designer Boutique (Aisles 3600-3700) will present a selection of high-end frames in a wide range of styles and prices, designed to help attendees learn the bottom-line importance of carrying high fashion eyewear. The chic private showrooms of The Underground (Special Events Hall, Level 1) will feature all of the luxury, established couture designers in one convenient and elegant location. Advance reservations are recommended. In addition to these specialized areas, new exhibitor booth number floor decals will be displayed in front of each booth making it even easier to find exhibiting companies on the show floor.
“Vision Connection/My Vision Expo” the popular trade show support software tool, returns to the event. Introduced at Vision Expo East last year, “My Vision Expo” identifies the people, products and knowledge that will result in the perfect event, allowing them to connect in advance and schedule meetings for the show. Attendees are connected with colleagues and exhibitors based on show objectives they specify in an “Attendee Justification Report” they create online. The report tells “My Vision Expo” what they’re looking for from the event, which then finds what they need week-by-week as registration builds. “My Vision Expo/Vision Connection” is now live and the first reports for registered attendees are already being provided.
The Place To Learn
International Vision Expo’s Continuing Education program, created by the peer-review Conference Advisory Board for all members of the ophthalmic profession, provides more than 300 continuing education hours taught by leaders in the profession and vision community. New sessions for 2006 address staffing, training, and management; contact lens fitting and prescribing, the latest in in-office laboratory equipment, broadening dispensing expertise, maximizing revenue potential and controlling costs.
To enhance the Vision Expo East learning experience, six new Workshops will take place at the SUNY campus where Workshop attendees will benefit from state-of-the-art equipment in actual exam room settings. A free shuttle will take Workshop attendees to the SUNY campus from the Javits Convention Center (and back). Registration is required for these Workshops.
The Business Institute is a new program providing more than 20 hours of education focused on practice management skills that immediately help all practice owners and administrators increase profitability. A free graduate seminar, presented by the New York State Optometric Association will present mode of practice options that exist for doctors of optometry and address questions and issues that future practitioners face upon graduation, on Saturday, April 1. To address women practitioners, who account for the largest growing segment of the optical industry, the Vision Council of America (VCA) presents a special new Symposium – “Women Ask for Directions – Opportunities for Career Growth” on Saturday, April 1 designed to help women assess their current career status and create a road map for a successful journey in planning and managing their careers. The full-day Magnify Your Future 2006 for practitioners who want to add Low Vision care to their practice takes place on Saturday, April 1 and includes breakfast and lunch.
The popular Optical Boot Camp Level 1 Immersion Workshop for New Dispensers which debuted in 2005 returns to the event as a six-hour program on Saturday, April 1. New this year is Optical Boot Camp TOP GUN Level 2, a four-hour program designed to maximize learning and career potential, on Sunday, April 2. The TOP GUN program will include ocular problems, optical salesmanship, trouble-shooting patient eyewear complaints, and alignment and adjustment tips and techniques.
To ensure that several individuals from the same practice location can attend economically, Total Office Packages will again be offered in 25-, 35-, and 45-hour increments, and Standard Pricing Packages will be offered in 6- 9-, 13-, and 18+hour increments, along with a la carte session options. All CE registrations include free admission to the exhibits; admission to the enhanced CE Café available in the back of the continuing education area (Hall E, Level 1) and in Club Vision located in booth #3782 in the Exhibit Hall, Level 3; and the CE-registration processing fee. Costs of the sessions vary, and some sessions are not part of pricing packages. For specific continuing education pricing information, visit the web site at
The International Vision Expo show floor continues to host numerous special features supporting peer-to-peer networking and product information-sharing. Club Vision will again be open as a members-only lounge, offering special onsite amenities to International Vision Expo repeat attendees of five years or more. The CyberCafé, sponsored by VisionWeb, will provide a one-stop online location to conduct electronic business during the show. The New Product Gallery at the entrance to the Exhibition Floor, with the annual Vision Choice Award votes cast by show attendees, will showcase the newest fashion frames, accessories and technologies being introduced at the show. The winner of the Vision Choice Awards will be announced at 4:00 p.m. on Saturday, April 1 in the New Product Showcase area on Level 3.
Special after-hours theatre, dining and sightseeing options are available to attendees, exhibitors and their guests through a cooperative effort with Broadway Inbound (an independent vendor). To see all the options, go to and select Discounted Hotel & Travel.
Proceeds Support Practice, Industry
Proceeds from International Vision Expo fund successful educational programs that teach consumers about vision health and encourage them to have regular eye exams with an eyecare professional. This includes the Vision Council of America’s Check Yearly. See Clearly.™ program. Stop by booth #3858 to learn what Check Yearly. See Clearly.™ is doing to support professional growth and fortify the entire industry. About International Vision Expo East International Vision Expo East, the worldwide conference and exhibition for eyecare and eyewear, is a trade-only event schedule for March 30—April 2 at the Jacob K. Javits Convention Center in New York. The event attracts thousands of eyecare and eyewear professionals from around the globe, with more than 550 exhibiting companies in over 240,000 square feet of space. Co-owned by Reed Exhibitions and the Vision Council of America (VCA), International Vision Expo gives back to the entire ophthalmic community. VCA takes revenue generated at the International Vision Expo shows to create programs that educate consumers about the importance of regular vision care.
For more information about VCA, visit  For more information on International Vision Expo East, visit the web site at or call (800) 811-7151.

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