Focus on IOL in U.S. Advertising Campaign

October 01, 2009 Posted by B&L

 

Focus on IOL in U.S. Advertising Campaign
A direct-to-consumer advertising campaign in nine U.S. media marketsis conducted by Bausch & Lomb to educate baby boomers and seniors about Crystalens, the only FDA-approved accommodating intraocular lens (IOL).
"We know that when many +55 patients find that they can reduce or eliminate the need for glasses or contacts after Crystalens surgery, they become very interested in learning more about it," said Amy Jacobs, director of Global Marketing for the Crystalens. The advertising campaign has generated a tenfold increase in traffic to the Web site, resulting in increased sales for Crystalens. More information: www.crystalens.com.

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