3rd Assottica Congress

October 24, 2005 Posted by Assottica Contact Lens Group


Great interest and very good results for the 3rd  Assottica Annual Congress
Now in its third edition, the Assottica Annual Meeting – an event entirely devoted to contact lens practice – has seen large participation and considerable satisfaction for the results achieved and has received increasing appreciation for the selected formula, the high quality of the presentations and the broad spectrum of topics.
On Sunday Oct. 2 and Monday Oct. 3, the beautiful and functional congress venue of Villa Erba in Cernobbio was attended by more than 600 people, of whom 450 accredited participants who followed the plenary sessions and the CME courses.
All professionals showed deep involvement, sincere appreciation and great interest in the possibility of exchanging ideas on up-to-date topics and themes of great importance for their professional lives, cultural and scientific background, as discussed and analyzed by distinguished international speakers and renowned Italian experts.
As was the case for the past editions, the most important world experts in contact lens practice were invited to cover different topics relating to contact lens wear.
Philip Morgan , Director of the International Society for Contact Lens Research and person in charge of the Eurolens Research Institute of the


University , covered the developments of this business  over the last decade, providing an overview of the fitting trends in different countries.
One of the crucial themes in contact lens wear i.e. drop-out  was covered by Graeme Young, Director of the Visioncare Research Institute, who showed that the majority of drop-out cases in contact lens wear can be avoided and re-fitted successfully.
Michel Guillon , one of the greatest tear film experts in the world and inventor of the Tearscope, covered the topic of “Tear film assessment in contact lens practice” with special focus on the pre-fitting phase.
After Synoptik, i.e. the Danish distribution chain presented at the first edition of the Annual Meeting, this year another testimony was brought to the Meeting from abroad, namely the United Kingdom, with the presentation by

Stuart Jolly , Director of Indigo Lighthouse from Glasgow who talked about an interesting network for the distribution and management of services to contact lens wearers at European level.
The paper by

Filippo Fabbrica covered more management-oriented topics like “Contact lens profitability in the optician’s practice: models for comparison”, in which the greater long-term “profitability” of contact lenses was analyzed by means of the R.O.I. (Return on Investment) index.
Given the considerable amount of interest raised during the previous edition, communication as a strategic leverage for developing relations with the customers and thus increasing business was dealt with from an additional perspective providing new input for reflection.
Indeed, in their “four-handed” presentation, Claudio Maffei and Alessandro Lucchini have referred to the perception mechanisms as well as the psychological and emotional patterns upon which language and the relations with others depend and rely. This paper, which was deeply involving and outside the norms, provided food for thought  and suggestions to the participants concerning the way they interrelate with their clients and the mistakes which should be avoided to establish a satisfactory and fruitful communication.
The physical aspects of vision and the fundamental laws of geometric optics were covered in the presentation by Alessandro Farini, a physicist and researcher at the CNR National Institute of Applied Optics, who talked about “The physical basis of visual performance”, while

Pietro Gheller and Edoardo Marani have discussed several aspects in relation to correct contact lens care in their presentation titled “Good care for good comfort”.
Six single-topic in-depth courses were devoted to contact lens practice:

Antonio Calossi and

Luigi Lupelli  (“The tear film: a film to be seen again”) have dealt with the commonest issues relating to the tear film with ample reference to practical case series, while Rossella Fonte and

Roberto Pregliasco (“Accurate and efficient biomicroscopical examinations in contact lens practice”) have analyzed the characteristics and use of the biomicroscope and of the slit lamp.
A survey into the psychological aspects which affect the adolescents’ approach to the use of contact lenses was presented by

Fabrizio Zeri and Maurizio Maltese who have shown and analyzed the survey results in a presentation titled “Adolescents and contact lenses: fitters between technical decisions and psychological dynamics”.
Graeme Young has focused his course on the theme of “New approaches to the fitting of soft toric contact lenses”, while

Michel Guillon has made an in-depth analysis of the “Preliminary tear film assessment” by means of slit lamps and the Tearscope.
Finally, the “Effects of the geometry of a contact lens on the quality of vision” were illustrated and discussed by Alessandro Farini and Giancarlo Montani.
Two additional single-topic courses were devoted to communication and the use of words to establish contacts and create long-lasting and fruitful relations with ametropes. Claudio Maffei has in fact discussed “The virtuous relations with ametropes”, while Alessandro Lucchini has dealt with “The magic of words in contact lens practice”.
An innovation versus the past editions was the introduction – within the busy congress schedule - of meetings with the main Companies in the contact lens business. On Monday, in the early afternoon, the eight course rooms were occupied by Company speakers and professionals who thus provided the participants with an additional updating opportunity. 
Great interest was finally raised by the special exhibition area, specially designed for the Annual Meeting, which was symbolically made in the shape of a large contact lens and included all Companies which are members of Assottica (Alcon, Amo

, Bausch & Lomb, Carl Zeiss, Ciba Vision, Coopervision, Johnson & Johnson VisionCare, Sauflon and Schalcon). Inside the booths of the exhibition area the participants could meet general managers as well as marketing, sales and product managers.
For the first time also Equipment manufacturers (CSO, Frastema, Meccanottica Mazza, TopCom) and specialized publishing companies (Fabiano Editore, Medical Books) attended the event as exhibitors thus completing the scenario of professional activities linked to contact lens wear.
Ten presentations in the plenary session which could be followed from two rooms to make it possible for the largest number of participants to attend, eight single-topic in-depth courses repeated several times during the two days in order to meet the numerous requests from participants: this is the result of the vast vocational training provision which – after the success achieved in Perugia and Rome – has characterized also this third edition of the Assottica Annual Meeting.
Both the plenary sessions and the single-topic in-depth courses have allowed participants to receive CME credits.
On Sunday night the beautiful frescoed rooms of Villa Erba were the ideal setting for the Gala Dinner which was surprisingly brightened up by fireworks on the lake to welcome and thank all participants.
The Assottica Annual Meeting once again proves to be a not-to-be-missed appointment which is quite unique for its contents, structure and characteristics. It has become a reference point for the contact lens business, an opportunity for meeting people and for top-level professional updating.

























Next entry: The Contact Report, October 2005

Previous entry: Post Lasik Patients Who Want Even Better Vision Now Have Options (1)

Leave a comment:

Commenting is not available in this weblog entry.